A six-week course with Graham Cochrane
Learn how to write, publish, and monetize a book—with a business model designed to generate revenue beyond royalties.
Six-week curriculum · Step-by-step lessons taught by Graham Cochrane · Lifetime access to the training
$192,450
generated in the first 90 days
Introducing $100K Book Secrets: the six-week course where I teach you the system behind the book that generated $192,450 in its first 90 days.
Over six weeks, you’ll work through how to choose your book’s concept, validate demand, create the manuscript, and connect it to a buying experience that gives readers a clear path to becoming customers.
A book with a purpose. A plan for selling it. A path to the rest of your business.
The revenue figure above reflects my experience. Your results will depend on your offer, audience, execution, costs, and other factors.
Maybe you’ve been thinking about writing a book for years.
You have the experience. You have something useful to teach. You might even have an outline sitting on your computer.
But the project keeps getting pushed back because you can’t quite answer:
“How does this become worth the time and money I put into it?”
Or maybe you’ve already published.
You held the book in your hands. You shared the announcement. People congratulated you.
Then the launch ended.
The royalty checks were smaller than you’d hoped. The clients didn’t automatically appear. And you were left wondering how to turn all that work into something that actually grows your business.
Here’s the question I want you to consider:
What if you planned how your book would generate business before you finished writing it?
That changes the decisions you make—from the reader you serve to the next step you invite them to take.
Meet your instructor
My name is Graham Cochrane.
I have two traditionally published books. One became a USA Today bestseller. Another became an Amazon bestseller. Together, they’ve sold tens of thousands of copies.
But the direct income from those books was modest.
Traditional royalty
~$1.50
per copy on my traditionally published books
Book + system, first 90 days
$192,450
from The Effortless Business, sold direct
Then I took a different approach with my third book, The Effortless Business.
I self-published it and sold it directly through my website. More importantly, I connected it to a system designed to generate revenue beyond the book purchase.
In its first 90 days, that system generated $192,450.
The lesson was bigger than “sell your own book.”
A book’s financial value can extend far beyond the price printed on its cover.
That’s the approach I want to teach you inside $100K Book Secrets.
Because the book purchase can be the beginning of a customer relationship. Think about the journey:
Your book gives them a specific, accessible way to explore your approach.
They spend time with your ideas, understand how you think, and see how your expertise applies to their problem.
When they want more help, they know what you offer and how to work with you.
Some readers will only buy the book. That’s fine.
Others may be ready for a program, coaching, or another relevant offer.
Your job is to make that path clear—and make sure each step delivers value.
Inside this course, I’ll walk you through the publishing decisions, purchase flow, and connection to your broader business that make this possible.
The goal is to give your book a deliberate role in attracting and serving customers.
Introducing
Six weeks to learn the business behind a revenue-generating book.
This is a six-week course for entrepreneurs who want to connect their expertise, their book, and their paid offers. I’ll teach you the approach I used and explain the decisions behind it so you can apply what you learn to your own business.
The course covers three connected parts
Develop a book concept with a clear commercial purpose and use my process to create the manuscript.
Understand the pricing and publishing strategy behind selling directly.
Build a path from book buyer to your broader offers, then plan how to keep bringing people into that system.
Each week focuses on one stage of the process. You can return to the lessons as you put each stage into practice.
$5,994 $4,997 paid in full
The curriculum
Week
1
Give your book a business purpose
Before you spend months writing, get clear on what you want the book to do for your business.
You’ll examine the architecture of a book designed to support revenue: who it serves, what it helps them accomplish, and how it connects to your expertise and offers.
Your focus: A clearer direction for the book and its role in your business.
Week
2
Validate the idea before you finish the manuscript
Learn my approach to selling a related program before creating it, so you can test demand with real buyers and potentially fund the book project along the way.
Instead of relying entirely on whether people say an idea sounds interesting, you’ll learn how to seek a more meaningful signal: willingness to pay.
Your focus: A plan for testing commercial demand before committing to the entire project.
Week
3
Move from ideas to a manuscript
I’ll teach you my concentrated writing method for getting your expertise into manuscript form.
This is the process behind the 48-hour writing approach in the course—a way to move beyond endless outlining and give yourself something concrete to develop.
Your focus: Applying a structured process to create your manuscript.
A manuscript still needs appropriate editing and production before publication. Your writing timeline will depend on your preparation and project.
Week
4
Understand the economics before you publish
Explore the publishing and pricing approach behind my direct-sales model.
You’ll learn how I think about the book purchase as part of a larger customer relationship, and how that changes the economics compared with earning a royalty alone.
Your focus: A publishing strategy connected to how your business makes money.
Week
5
Connect the book to the buying experience
I’ll walk you through the funnel, pages, and purchase flow behind the system.
You’ll see how the pieces connect, so your book buyer has a clear path forward rather than reaching the end of the transaction with nowhere else to go.
Your focus: Understanding and building the path from discovering your book to exploring your paid offers.
Week
6
Plan beyond launch week
Learn the approach to making your book an ongoing part of your business.
I’ll cover how to think beyond the initial announcement and connect your book to the ways people continue to discover your work.
Your focus: A launch and ongoing promotion plan you can continue implementing after the course.
Maybe you’re still narrowing down your topic. Start with Week 1 and use the lesson to decide who your book will help and what you want it to do for your business.
Already have a book? As you work through Week 5, look at what a reader sees after buying your book. Use the purchase flow I walk through to decide where your own readers should go next.
When you’re ready to put a lesson into practice, you can come back to it. You’ll have lifetime access to the training.
Six weeks of step-by-step lessons taught by Graham Cochrane
Work through one stage of the process each week, from book concept to launch.
Lifetime access to the training
Revisit the lessons as you write, publish, and build.
A method you can apply again
Use the approach to inform future books and offers.
You don’t need a finished book to begin. You do need a willingness to do the work.
Your investment
You’re investing in a six-week curriculum taught by me, with lifetime access to the lessons so you can use them as you build. The purpose is to help you make the writing, publishing, and monetization decisions as connected parts of one business strategy.
Unlock full course access immediately upon purchase.
All lessons are available as soon as you enroll, so you can get started right away.
Start with your book idea—or the book you already have.
The first lesson helps you think through the business strategy behind it.
Work through the curriculum week by week.
Apply each stage to your project, from validating the concept to planning your launch.
Revisit the lessons as you build.
Your lifetime access lets you return to the training when you’re ready for the next decision.
Picture being able to explain exactly how your book fits into your business:
That clarity can shape the entire project—from the first page you write to the offer you make after someone buys.
Inside $100K Book Secrets, I’ll teach you the process behind my own system so you can apply it to yours.
If you’re ready to connect your book to a real business strategy, I’d love to have you take the course.
$5,994 — now $4,997, paid in full.
Six-week curriculum taught by Graham Cochrane · Lifetime access to the training
Revenue is not profit. Individual results vary, and no income or business outcome is guaranteed.